Perfect Recall – There’s an App for that…

Customer life cycle marketing reaches a new level of “customer intimacy” when the Smartphone uses cognitive computing to enable perfect recall.

Consider the marketing requirements when the Smartphone uses DNA sampling and near-field wireless communications to scan, analyze and enable perfect recall from the human brain…

…swipe your finger across the screen…and the “tactile sampler” uses your DNA to “unlock” the records in your mind.  This includes everything you have ever seen, heard, tasted, touched, felt or imagined.  The record has everything you have ever said, thought or experienced.  
The DNA sample is the golden key that identifies perfectly that it is in fact “you” and opens the app to scan and retrieve everything stored in your mind…

The perfect recall app is a service of “IBM” and is part of their “Watson” cognitive computing service…

The interface is your voice…once the app is open you speak what it is you are searching for and the cognitive solution retrieves the past memory from your mind and displays it in full color, rich media on the screen of your smart phone… everything is there… the perfect recall function of your mind has been opened through the DNA sample and the Perfect Recall app that you downloaded to your Smartphone device is doing its job…

…You can even choose to “broadcast” the experience and share it with your friends and family that are with you…not that they’re necessarily physically with you…but using telepresence capabilities and free-form optical network display technology it is played out in “living color” right before your eyes and their eyes.

 The rudimentary technology of Google Glass was useful in its time but clearly unable to match the capabilities of the two eyes already implanted in your head and integrated with the perfect storage capabilities of your brain… however, as a “playback” device it has proven to be useful as it provides the “device platform” for “customer life cycle experiences”.

Remember what I said in my earlier posts…

There are no secrets on the web… and everything is on the web…light is the law which governs all space…and there is no space in which there is no law.

So what does a marketer have to do in this future realm of customer life cycle marketing?  Remember, agency is always present, or in the vernacular of today’s marketer, the customer has “opted-in”… and technology is simply an enabler of choice.  

When the marketing department includes a genetic scientist and the consumer is using a DNA sampler on his/her Smartphone; when this technology is enabled with cognitive computing services, relationships of trust are still required.  Whether those relationships are person-to-person or between a person and a company; the relationship still must be built on principles of mutual respect and a desire by both parties to stay in the relationship.

If my Smartphone uses a DNA sampler and I trust my optometrist – which I do, with certain parts of my physical experience – then if the DNA sample taken today through my Smartphone indicates a developing problem with my eyes, an “automated alert” message can be delivered to me in real-time asking if I want to schedule an appointment with my eye doctor tomorrow morning at 10:30am – the doctor happens to be available due to a cancellation today…

In addition, if “Allergen” is a trusted partner of mine, I want to retrieve an offer from them for their newest contact lens that was built using cognitive models; their new product “reprograms” the neurons and chemical substrates in my eyes to prevent the eye problem that was diagnosed through the DNA sampler…

Sounds farfetched?  Not really…the technology is coming and most of the rudimentary capabilities are already in market.  Marketers really do need to become experts in customer life cycle marketing and messaging platforms need to continue to scale up... and of course companies need to build relationships of trust.


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