Five reasons why enterprise marketers choose ExactTarget...
Credit Suisse, in initiating coverage of ExactTarget, provides a nice short list of why many enterprise and mid-market companies choose ExactTarget as their interactive marketing platform:
- A macro market shift from offline marketing to digital marketing channels is well underway. As customers move online marketers must follow.
- Increasing volumes of email interactions with customers and prospects. Marketers need a platform that is reliable and can handle the volume.
- Expansion into social and mobile channels. If this isn't an obvious macros shift, what is?"
- Enhanced product offerings. ExactTarget has done a nice job of acquiring new product offerings and are working diligently to integrate them into a single user interface. Witness CoTweet, iGoDigital and Pardot.
- International expansion. For global companies or simply for companies with international customers, this is a must. ExactTarget can do it.
ExactTarget is well positioned as digital communications expand and marketers know it.