Credit Suisse, in initiating coverage of ExactTarget, provides a nice short list of why many enterprise and mid-market companies choose ExactTarget as their interactive marketing platform:

• A macro market shift from offline marketing to digital marketing channels is well underway.  As customers move online marketers must follow.
  
• Increasing volumes of email interactions with customers and prospects.  Marketers need a platform that is reliable and can handle the volume.
  
• Expansion into social and mobile channels.  If this isn't an obvious macros shift, what is?"
• Enhanced product offerings.  ExactTarget has done a nice job of acquiring new product offerings and are working diligently to integrate them into a single user interface.  Witness CoTweet, iGoDigital and Pardot.
• International expansion.  For global companies or simply for companies with international customers, this is a must.  ExactTarget can do it.
  

ExactTarget is well positioned as digital communications expand and marketers know it.

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