Big data for everyone...

Big data means different things to different people.  However, one thing is clear - for email marketers it means a lot of opportunity to serve customers in very personal ways.

So, does your company have "big data"?  Or is this the restricted domain of big companies with big house files?  I think it depends on how many points of presence you have with your customers.  Let me illustrate:

A single point of reference like a shopping cart is one place to gather information.  If you have a million abandoned carts every day - that's big data - and a big opportunity to improve.

If you have one customer and the customer needs two years to make a buying decision on a $50M purchase...they visit your web site every week, visit 25 pages during every visit, interact with you constantly via email, telephone, web chat, surveys, etc. and share their supply chain statistics with you then - that's big data too.

Big data is not limited to big companies or big house files.  Big data is determined by how much information you gather, how deeply and how intimately you want to understand your customers and how you want to serve them.  It's up to you whether or not you want to play in the world of big data.


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